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Changes Of Miiverse & Effectiveness Of Internet Marketing

By Robert Sutter


I can say a number of things about Nintendo but it would appear as though it is becoming more and more in line with what we consider to be the norm. Nintendo has, for so long, been seen as the standoffish company that did what it wanted to do without having to conform to what we believe to be the norm. This has been constant, both for better and for worse. The Miiverse has become my point of focus recently and it's one that, in my opinion, deserves better Internet marketing.

The reason that I'd like to talk about the Miiverse in particular is because of the recent update that was made. In essence, what this update does is that it has changed Miiverse around to the point where it functions like Twitter. Prior to the update, you could only post messages on certain forums, your content only being shown in one particular subforum without being seen elsewhere. With this new feature, you no longer have to go into a specific category for posting, making the matter much more streamlined.

Nintendo has always been, in my mind at least, unafraid to make strides within its particular industry. Whether you're talking about the simplest of directional pads or the usage of motion controls to various degrees, what was the company who initially brought them to the forefront? Nintendo's understanding of Twitter is very apparent as well as why shouldn't it be? It's a commonly utilized platform by people and the fact that it is a simple path of communication only makes it that much more of an effective option.

Companies along the lines of fishbatunderstand the weight of Twitter and how constantly it is put to use. Messages posted are short and sweet, which is effective for those who do not have much in the way of time to spare. The idea of Miiverse adopting a similar structure is ideal but I cannot help but feel as though it needs more in the way of Internet marketing. If this is seen, I would like to think that Nintendo would benefit from a greater number of users.

I would like to think that Miiverse has potential to become something great, even if it may never reach the scale of other social media channels. However, I do not think that it has to strive for such a spot. Miiverse is very self-contained by design and the fact that Nintendo fans are able to interact on it only helps to make it that much more of cult platform. It may not be able to attain much in the way of popularity but I feel as though it deserves attention nonetheless.




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