Skip to main content

Explaining The Corporate Video

By Lizzie Harvey


When people mention "corporate video", many of us may recollect the god awful videos from the 80's that were dry, dull, or downright cheesy. Now, as I mentioned earlier, the terms 'corporate video' and 'promotional video' tends to be used interchangeably, and while they are both malleable concepts I'm attempting to create some distinction between them so you are better informed when deciding what to film or, trying to understand what your client wants.

Broadly, we can define the corporate video as a straight-talking, informative production that humanises the business, introduces the directors, the staff, the facilities, working practices and the company ethos. This is where your business can tell its story and strive to win over the viewer and assure them that your business is genuine, trustworthy and deserving of their patronage.

The corporate video tends to be a little more conservative, creatively speaking, but of course depending on your brands' personality and the target audience. A production for an accountancy firm will be as professional and reassuring as possible, after all, your potential clients will be entrusting a great deal to you. However, a business selling extreme theme park rides will have a little more flexibility - you are able to sell your company as exciting, dynamic, perhaps a little bit crazy because your clients are buying in to that ethos when they purchase products from you.



So I'd like to reassure you and reiterate that your corporate video doesn't have to be an exciting viral to effectively sell your business, it really can be as simple as talking heads of your staff intercut with shots of your facilities and products. You see, 99% of the time, the corporate video is intended for people who are already on your website. Of course you can stick it on social media and YouTube, but it won't go viral and it honestly doesn't have to.

If you've got visitors on your website then the battle is already half-won. They're aware of your company name and hopefully your product or service, now they need to be reassured and encouraged to spend their money with you. Fancy graphics and comedy won't do that if their questions are unanswered and concerns unmitigated, they'll simply find someone else. When we come to talk about strategy in Chapter 10, you'll understand that different types of videos reside in different areas of the online world, and play different roles in your overall online video marketing efforts.

To put the corporate video in more context, let's look at its antithesis, the viral video.




About the Author:



Comments

Popular posts from this blog

The Significance Of Hotel Linen Supplier

By Anthony Harris There are various guesthouses that maintaining the standards of cleanliness of the ambiance of their rooms. Many owners and administrations have set housework time for all the linens inside the establishments. Hotel linen suppliers are the responsible of washing and making those dirty garments will be clean. And then Supreme being restore the realm and create man and women and other species of animals. On that time, temptations and bad doings are not existed. Suddenly, the force of evil spread and scattered their demons do spread the bad doings. The forces of evil is cannot be seen by the naked eyes of the persons. Demons are living and acting like a normal soul. Environment can provide shelter and foods to the people that is living and walking on the earth surface. Global warming is cause by pollution and carbon emissions from car exhausts, factories and burning that can thinning of ozone layer that results in excessive ultra violet rays and gamma radiatio

Confused About Auto Insurance? Read These Tips!

By Louielalyn Emberna Shopping around for car insurance is a headache for lots of people. It doesn't have to be difficult, though; do some homework so that you know if you are receiving enough coverage at a good price. The tips in this article will help you find the right insurance for you. Liability coverage of certain minimum levels are required by most states. It is your responsibility as a citizen to know whether or not your state requires auto insurance, and to adhere to the minimum coverage level for your state. If you lack insurance and are involved in a wreck, not only can it be financially disastrous, but you will also be violating the law. Stay away from sports cars. Insurance is more expensive for sports cars. Purchase a car that is more low-profile. The larger the motor is in the vehicle, the more that it is going to cost you to insure it. Sports cars are at greater risk of theft, which further raises the cost of insurance. You must have the state legal mi

Things To Consider Before Doing A TV Motherboard Replacement

By Maria Butler Replacing the main board in your television is not an easy task especially if you are not a technician. Maybe you are thinking of just disposing the television and buy a new one. Or maybe you are thinking of just letting a technician do the job for you. That sounds like the best thing to do. But you can actually do some basic TV main board replacement if you want to. In this article, I will show you simple steps that you could follow and try to replace that faulty main board. These steps are for those who have a knack for experimenting with things. Think of safety first. This should be the start of every repair that you will be doing. You should consider your personal safety and the safety of the people around you. This will help you avoid injuries while doing your job. You have heard a lot of people losing limbs caused by unsafe working habits and environment. You have to value your personal safety before starting any work. You do not yearn to lose your limbs be