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Pixels & How Fleet Graphics Might Have Been Used

By Robin Setser


I was initially interested in "Pixels," once I saw the first few moments of the trailer. A classic monster movie of sorts, complete with video game icons, was something that struck my attention. However, my level of intrigue associated with the movie started to wane as I learned more and more about the film in question. Marketing can always have an impact on a film's success, though, and it's easy to wonder if fleet graphics could have made things better.

I am of the opinion that fleet graphics could have made a difference, no matter how minimal. According to companies the likes of JMR Graphics, these wraps are not only made with physical durability in mind, but the visual component cannot be overlooked either. Any business that has implemented these graphics in the past will not say differently. With that said, though, could "Pixels" have been helped by this reliable method of marketing?

I have to believe that fleet graphics could have had an impact. Consider the fact that many of the video game icons depicted in "Pixels" are ones that virtually anyone could recognize. These include - but are not limited to - Donkey Kong, Pac-Man, and the aliens from Space Invaders. They are easy enough to recognize and, as a result, could have made for tremendous graphics. However, I have a hard time believing that they could have made a long-term impact.

When "Pixels" came out on July 24th, it was met with all sorts of negative press, much of which centered on the comedy. Films with Adam Sandler have been panned quite a bit as of late, and this was no exception. The comedy in question simply was not present, and the writing suffered because of it. "Pixels" might have been a fun film to watch, due to the characters mentioned earlier, but aesthetic quality does not make for a blockbuster movie.

While it's difficult to believe that "Pixels" could have been helped by fleet graphics, in the long run, this isn't to say that other brands should overlook them. In fact, these wraps are nothing short of effective when they are designed well. Of course, the products and services illustrated must be accounted for as well. You want to present deals and opportunities for clients to be accountable for. If this is done, there will be no denying the impact associated with these very graphics.




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