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Helpful Tips From Professionals To Entrepreneurs Looking For Venture Capital Funding

By Donna Hayes


You can have the most experienced management team, the best ideas, and a business that has outperformed all expectations, but without the right kind of investors, you might never get to the next level. For entrepreneurs without considerable tangible assets, a conventional financial institution may not be the right fit. You need to find venture capital funding.

Experts say that entrepreneurs who don't understand the difference between a venture capitalist and an angel investor, are not going to be of interest to a high stakes investor. Entrepreneurs starting a small business might find angels among their friends and family. These are people willing to invest money with or without some ownership in the company. Businesses, like those in the biotech or software industry, which tend to be high risk with high return potential, need another type of investor.

These individuals and firms operate at the highest levels. It won't be easy to convince them that the value you place on your company is realistic or that the company will continue to grow at impressive rates. You will have to do plenty of research to find the firms that invest money in the type of business you run and are willing to offer you the kind of sums you need for expansion.

Bogus companies are always looking for easy revenue sources. Once you started your research, you probably noticed any number of companies offering unique databases and solid leads designed to make your search for an investor easy and quick. Experts say you shouldn't be fooled.

Trying to create your own shortcuts won't be successful either. Mass emailing investors is a waste of time. They see these kinds of tactics all the time and aren't fooled by them. You never know when someone you contacted this way might have been interested in your business plan if your approach had been smarter. Instead you need to narrow the field of potential investors and go after them individually.

Once you have this information in hand, you should try and find a way to personally introduce yourself. Networking is invaluable. You might know someone who belongs to the same alumni association or has worked with a decision maker in the investment firm. If a principal in the company is speaking at an event, try to wrangle a seat and introduce yourself after it concludes.

You may only have a few seconds to interest a high risk investor. You need to be prepared to grab him with an intriguing tag line that summarizes what your company is about. A professionally produced summary video may get you a chance to make your pitch in person.

Successful businesses often start with a little idea and smart marketing. Once it takes off, an entrepreneur needs sufficient capital to keep it on its trajectory. There are professionals willing to invest big money on the calculated risk they will get a big return.




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