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The Increasing Popularity Of DAM Software

By Steven Harrison


A young boy will take additional care of the growing baseball card collection. He would carefully take the cards and separate by the players positions, teams, or just how much he likes a player. There is a chance that every card could be placed in a protective sheet and kept in a box or other place the boy considers safe. What the young man has gone through is the creation of his personal asset management system. He might call it pam, or personal asset management. There is a growing need for digital asset management, or DAM software.

There has always been a need to collect and secure things which are valuable at any level. During ancient times the Egyptians considered written scrolls of information very valuable property. Large libraries were constructed to house these. There were cataloging systems created so subjects could be easily found. Royal guards were place in strategic places for security. This ancient yet always up to date approach is driving asset management today.

Digital asset management is an unknown phrase for many people, yet it is in use every single day. The average home has one person with a portable music or video device. This personal device can maintain thousands of individual songs or a multitude of videos. The same home may have at least one computer. This computer could store personal budgets, family photos, school project reports, and other valuables.

Companies have needs for sophisticated asset management. Physical assets are no longer the predominant types. There are obligations to store and protect the non physical forms as well. There are legal responsibilities regarding this which should be considered. Something as common as a company email could either make or break them.

A business can have collections of digital assets being created and used many thousands of times daily. Having human runners to ferry these is unwise. A strong system is needed to group, download, optimize, archive, save, and safely maintain all digitized data in a real time environment.

Digitized data for many companies is the form of their core asset. It could be much more valuable than physical assets. Being able to account for assets and accurately assess their values is improved by using the right software.

The correct software and services provide could factor in as important cost savers. They have the ability to optimize the speed that data can be retrieved. Having files within seconds instead of minutes creates a more productive environment. The backup procedure could also be based in the clouds. This minimizes the on site associates need to maintain the information as well as the physical space needed to maintain the hardware. And, in the event that there are accidents and failures, the information could be secured off site.

There are many providers of DAM software. Care can be taken to investigate and comparison shop in order to make sure the correct vendor is selected. Communication with past or current customers can also be helpful. One should have the comfort that a business will exist at least as long as the software is planned to be in use.




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