Everyone knows about Amazon and the fact that it is, first and foremost, an online marketplace. The well-known seller of various pieces of merchandise, the popular Kindle models included, will seemingly take its shot at becoming a name within brick-and-mortar retail as well. It's a lofty endeavor, as I am sure Bobby Jain Credit Suisse will be able to attest to. With that said, it's an intriguing business move that, in my view, deserves a tremendous amount of attention.
According to Amazon, the online retailer will start to show "pop-up" stores rooted in the California region. These are unique because these are less like typical stores and more like kiosks, which will be utilized in order to present various Amazon-brand gadgets and tablets. More importantly, consumers - provided they're interested, of course -will be able to purchase these items as well. I believe that this can present a greater opportunity for Amazon if it goes over well.
It's been said that the first store, of this kind, will spring up at a mall known as the Westfield San Francisco Centre. This is a great move, in my view, because it can serve as the proving ground for this particular idea. A mall is always going to be bustling with shoppers, each of them with the desire to not only shop with items on the mind but potentially make impulse purchases as well. To say that a mall will work wonders should probably go without saying.
Who's to say that other kiosks couldn't open up in other parts of the world when this is all said and done? I believe it to be a possibility and I am sure that Bobby Jain Credit Suisse would be able to agree with such a point. Amazon is a well-known name in the world, whether you have purchased items from its site or not, and the demand for an actual store is pretty high. While this isn't the most typical definition of a "store," though, it's an interesting turn that names like Robert Jain can draw attention to.
One has to wonder if a concept like this will come to fruition with a level of success typically associated with Amazon. Few can argue with the fact that Amazon, for the most part, has the online retail market locked because of its tremendous level of success. Nonetheless, the more traditional market is a different beast and it has to be approached in a certain way. It's clear that Amazon has its goals and time will tell if said goals are ultimately met.
According to Amazon, the online retailer will start to show "pop-up" stores rooted in the California region. These are unique because these are less like typical stores and more like kiosks, which will be utilized in order to present various Amazon-brand gadgets and tablets. More importantly, consumers - provided they're interested, of course -will be able to purchase these items as well. I believe that this can present a greater opportunity for Amazon if it goes over well.
It's been said that the first store, of this kind, will spring up at a mall known as the Westfield San Francisco Centre. This is a great move, in my view, because it can serve as the proving ground for this particular idea. A mall is always going to be bustling with shoppers, each of them with the desire to not only shop with items on the mind but potentially make impulse purchases as well. To say that a mall will work wonders should probably go without saying.
Who's to say that other kiosks couldn't open up in other parts of the world when this is all said and done? I believe it to be a possibility and I am sure that Bobby Jain Credit Suisse would be able to agree with such a point. Amazon is a well-known name in the world, whether you have purchased items from its site or not, and the demand for an actual store is pretty high. While this isn't the most typical definition of a "store," though, it's an interesting turn that names like Robert Jain can draw attention to.
One has to wonder if a concept like this will come to fruition with a level of success typically associated with Amazon. Few can argue with the fact that Amazon, for the most part, has the online retail market locked because of its tremendous level of success. Nonetheless, the more traditional market is a different beast and it has to be approached in a certain way. It's clear that Amazon has its goals and time will tell if said goals are ultimately met.
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