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Facebook's M: Can It Help Internet Marketing Companies?

By Robert Sutter


Anyone who owns an iPhone recognizes the name, "Siri." This is the name of the virtual assistant that helps smartphone owners obtain a tremendous amount of information, whether it's in regards to nearby restaurants, trivia, or what have you. Facebook seems to have taken a cue from this successful system with its own entity. This is where M will come into play and here are some of the details which Internet marketing companies are likely to give.

M is the virtual assistant of sorts that has been connected to the Facebook Messenger app. Basically, those who utilize the app on a routine basis will be able to access a wealth of information, not unlike the aforementioned Siri across iPhone and Apple devices. Maybe you're out completing some holiday shopping; M may be able to tell you about where some of the best prices are. Suffice it to say, M has its own degree of usefulness not to overlooked.

Keep in mind, though, that M is more than just a virtual component and several lines of code. You may want to know that real people are actually behind this feature and the way that it functions on a regular basis. M combines artificial intelligence with the human effort of Facebook employees, thereby allowing said virtual assistant to stand out. Even with this benefit in place, one has to wonder if Facebook's take on the virtual assistant concept will be able to take off.

Execution will ultimately determine the success of M, which I'm sure all Internet marketing companies will be able to attest to. I believe that it's important to note the competition have M has, according to firms such as fishbat, especially when Siri, Cortana, and the like have become so useful. In this regard, Facebook's efforts may be at a disadvantage. With that said, if the aforementioned marriage of AI and human effort is carried out, it's easy to imagine that further success can be reached.

Competition is always welcome in the field of technology, and it's easy to see that Facebook's M has the ability to carve a respectable niche for itself. Does it already have a tremendous level of competition to account for? Given what exists on the market already, it's an undeniable statement. Nonetheless, for those who frequently use Messenger and might have been expecting more from it, perhaps M will be the feature you have been wishing for.




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