Sunday, Ford Motors publicized that it will match every dollar up to $750,000 that its dealerships commit to renovations. This is part of Ford's new dealership restoration program, which was revealed at the recent National Automobile Dealers Association Convention and Expo. All of Ford's 3,100 U.S. dealerships will be eligible for the restoration dollar-matching program.
Not like prior opportunities
Unlike previous efforts on the part of Ford to incentivize dealership improvements, the brand new dealership restoration program revealed at the NADA Expo isn't really tied to sales volume or consumer scores, according to Ford's vice president of U.S. marketing, sales and service, Ken Czubay.
"It is our affirmative action to support our dealers in a great low-interest, growing market," he said.
Ford's matching efforts are intended to bring all of its dealerships into the future at full speed.
Hoping for all dealerships
Ford has already had 70 percent of the Ford Lincoln dealerships agree to participate in the program, though Ford is hoping that all of its dealerships and affiliates will be willing to be part of it. Ford did not announce how much money it intends to spend on the program though.
"This is about making sure the customers get in the store, get in the service department, they have a great modern experience," said Jim Farley, Ford and Lincoln's executive vice president of global marketing, sales and service. "It's not about just beautiful brand signs and what the dealership looks like on the outside."
Assuming program will be a good one
A recent NADA survey showed that Ford dealerships are not super excited about the idea of standardization, according to the Detroit News, but there is a general assumption that the program will create a more uniform look. Most dealerships are okay with the idea though.
Not like prior opportunities
Unlike previous efforts on the part of Ford to incentivize dealership improvements, the brand new dealership restoration program revealed at the NADA Expo isn't really tied to sales volume or consumer scores, according to Ford's vice president of U.S. marketing, sales and service, Ken Czubay.
"It is our affirmative action to support our dealers in a great low-interest, growing market," he said.
Ford's matching efforts are intended to bring all of its dealerships into the future at full speed.
Hoping for all dealerships
Ford has already had 70 percent of the Ford Lincoln dealerships agree to participate in the program, though Ford is hoping that all of its dealerships and affiliates will be willing to be part of it. Ford did not announce how much money it intends to spend on the program though.
"This is about making sure the customers get in the store, get in the service department, they have a great modern experience," said Jim Farley, Ford and Lincoln's executive vice president of global marketing, sales and service. "It's not about just beautiful brand signs and what the dealership looks like on the outside."
Assuming program will be a good one
A recent NADA survey showed that Ford dealerships are not super excited about the idea of standardization, according to the Detroit News, but there is a general assumption that the program will create a more uniform look. Most dealerships are okay with the idea though.
About the Author:
How many times have you required more info about a used or new vehicle and resorted to an online search on "car loans car loans?" Your search is over, every piece of info you need is located at CarDealExpert.com! Wish to know more info on Car Deal Expert? Check out Car Deal Expert!
Comments
Post a Comment