If you're not familiar with pay-per-click by name, you may know certain elements. Ads that are placed on websites are common, but you may not know that companies will only pay for the ads in question when they're clicked. Long Island SEO companies understand the importance of PPC, but how can it be done well, you may wonder? The following do's & don'ts are more than worth noting for your marketing endeavors.
DO construct your landing page with care. In order to get the most out of PPC, the effort that goes into your landing page must be recognized. Any Long Island SEO specialist will attest to the fact that a landing page has many goals, chief among them the ability to capture a user's attention. The less effective this is, the less effective PPC will be by proxy. This is just one of many pieces that make up the larger PPC puzzle of sorts.
DON'T be careless when it comes to keywords. One of the cardinal rules of SEO is to use keywords that have value. Not only should these terms yield multiple searches on a regular basis, but they must be relevant to company goals as well. Otherwise, PPC will not have the effectiveness that company owners are looking for. If you're planning on using PPC - and the likes of fishbat.com will agree - keywords play a major role.
DO set up a call to action. You may be able to expertly catch the attention of your target audience, but this ability alone does not make for a strong PPC campaign. You should encourage them to follow other steps, which is where a call to action comes into play. Maybe you'd like them to fill out a form, or perhaps even check out your ecommerce. Regardless, additional steps like these are vital to the effectiveness of PPC.
DON'T let your mistakes go unrecognized. Before you get involved in PPC, understand that there is a possibility that you'll make mistakes. You may not know how much money to spend on a particular campaign, for example, but you'll be happy to know that others have encountered this pitfall before you. It's a simple matter of recognizing said mistakes and learning from them. By doing so, you'll see greater value in PPC.
DO construct your landing page with care. In order to get the most out of PPC, the effort that goes into your landing page must be recognized. Any Long Island SEO specialist will attest to the fact that a landing page has many goals, chief among them the ability to capture a user's attention. The less effective this is, the less effective PPC will be by proxy. This is just one of many pieces that make up the larger PPC puzzle of sorts.
DON'T be careless when it comes to keywords. One of the cardinal rules of SEO is to use keywords that have value. Not only should these terms yield multiple searches on a regular basis, but they must be relevant to company goals as well. Otherwise, PPC will not have the effectiveness that company owners are looking for. If you're planning on using PPC - and the likes of fishbat.com will agree - keywords play a major role.
DO set up a call to action. You may be able to expertly catch the attention of your target audience, but this ability alone does not make for a strong PPC campaign. You should encourage them to follow other steps, which is where a call to action comes into play. Maybe you'd like them to fill out a form, or perhaps even check out your ecommerce. Regardless, additional steps like these are vital to the effectiveness of PPC.
DON'T let your mistakes go unrecognized. Before you get involved in PPC, understand that there is a possibility that you'll make mistakes. You may not know how much money to spend on a particular campaign, for example, but you'll be happy to know that others have encountered this pitfall before you. It's a simple matter of recognizing said mistakes and learning from them. By doing so, you'll see greater value in PPC.
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