When I suggest that you need to repel more people than you attract in order to increase your business I might shock you. I realize that this advice is totally different from the way a lot of people teach you to operate a business. Most people tell you to attract anyone you can and say that everybody is your customer. However, I have found out that it is bad advice to take anybody and everyone. Do not assume everyone is a potential client. I'm saying from personal experience that you need to be selective with whom you allow in your organization and with whom you choose to consult. I realized the hard way that you want to repel more people than you attract.
I'm so passionate about this that you might not realize there are things I say things during my presentations purposely repelling people away from the offer. Let's say I'm speaking somewhere, and I would like to invite people in the audience to come to my seminar. Although I am making an offering for people to come to the back of the room and invest in my package offer, I am purposefully eliminating particular people that I don't want to attend my events. At first glance this might offend you, however, as soon as you understand my reasoning, you will adopt this skill for yourself.
I'm not doing this because they are not nice people, but if I'm correct about what I'm repelling, we're just not a good match for one another. In fact, our relationship might cause more harm than good to my business and their businesses. Let me give you an example. I'm very clear in my talks that I will not stand for whiners or complainers. Remarkably, those people hear me call them out without me directly pointing at them and without me even knowing who they are in the audience. When they hear me say, "If this is you, then this boot camp, product, or service is not for you, the whiners and complainers recognize themselves in the message and do not sign up."
The fact that the people I do not want at the boot camp self-select themselves as unwelcome is a reliever for me and them. They are only going to be frustrated and mad when I remove them from my program or boot camp because I will not tolerate certain negative behavior around me and my team. Not only do I do this for myself and my team, but I do this for my clients and potential clients in the audience. I protect them from the neigh-sayers that have the sole purpose of bringing other people down with them.
I just don't want them at my boot camp messing with the event and disturbing my clients, so I say certain things. There are those that I know for sure who are what I call 'shit-disturbers.' I don't want them around me, my team, or my clients. I will, when I'm talking about a principle, reveal that I prefer to repel more people than I attract. I may even go so far to stand behind these trouble makers and tap them on the back just to let them know that it's them. Now don't assume I do that to everybody who's a trouble maker. I might pick someone I like to be the example if I have not identified one of the troublemakers, yet. When it comes to calling them out subtlety, it all depends what I'm saying. Now, I do not do it to be mean or anything like that directly. It is a fact that I am not a good fit for them, and they are not a good fit for me. No problem. They should go learn from somebody else.
I just want people like you to show up. That's the reason why I talk like I talk and why the webpages at my site are written in a particular way, so you know what we're going to talk about in my boot camp. We're going to talk money. We're going to talk about business. We are going to talk blunt and no nonsense. We're not going to hold hands and sing and wish things to manifest to fly in the window. Nothing against that; however, that is not what my seminars are going to be like now or in the future. As a result, I choose to repel more people than I attract. I just want to attract people who would like to come and learn this stuff because this is what I'm most passionate about teaching.
I'm so passionate about this that you might not realize there are things I say things during my presentations purposely repelling people away from the offer. Let's say I'm speaking somewhere, and I would like to invite people in the audience to come to my seminar. Although I am making an offering for people to come to the back of the room and invest in my package offer, I am purposefully eliminating particular people that I don't want to attend my events. At first glance this might offend you, however, as soon as you understand my reasoning, you will adopt this skill for yourself.
I'm not doing this because they are not nice people, but if I'm correct about what I'm repelling, we're just not a good match for one another. In fact, our relationship might cause more harm than good to my business and their businesses. Let me give you an example. I'm very clear in my talks that I will not stand for whiners or complainers. Remarkably, those people hear me call them out without me directly pointing at them and without me even knowing who they are in the audience. When they hear me say, "If this is you, then this boot camp, product, or service is not for you, the whiners and complainers recognize themselves in the message and do not sign up."
The fact that the people I do not want at the boot camp self-select themselves as unwelcome is a reliever for me and them. They are only going to be frustrated and mad when I remove them from my program or boot camp because I will not tolerate certain negative behavior around me and my team. Not only do I do this for myself and my team, but I do this for my clients and potential clients in the audience. I protect them from the neigh-sayers that have the sole purpose of bringing other people down with them.
I just don't want them at my boot camp messing with the event and disturbing my clients, so I say certain things. There are those that I know for sure who are what I call 'shit-disturbers.' I don't want them around me, my team, or my clients. I will, when I'm talking about a principle, reveal that I prefer to repel more people than I attract. I may even go so far to stand behind these trouble makers and tap them on the back just to let them know that it's them. Now don't assume I do that to everybody who's a trouble maker. I might pick someone I like to be the example if I have not identified one of the troublemakers, yet. When it comes to calling them out subtlety, it all depends what I'm saying. Now, I do not do it to be mean or anything like that directly. It is a fact that I am not a good fit for them, and they are not a good fit for me. No problem. They should go learn from somebody else.
I just want people like you to show up. That's the reason why I talk like I talk and why the webpages at my site are written in a particular way, so you know what we're going to talk about in my boot camp. We're going to talk money. We're going to talk about business. We are going to talk blunt and no nonsense. We're not going to hold hands and sing and wish things to manifest to fly in the window. Nothing against that; however, that is not what my seminars are going to be like now or in the future. As a result, I choose to repel more people than I attract. I just want to attract people who would like to come and learn this stuff because this is what I'm most passionate about teaching.
About the Author:
James Malinchak, Highlighted on ABC's Hit Tv Show Secret Millionaire, is considered by a lot of specialists as the World's #1 Big Money Speaker Coach and Trainer. For Free Video Trainings regarding how to get paid to speak and how to be a motivational speaker, have a look at http://www.millionairespeakersecrets.com/.
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