Sometimes an image change is all that a company needs in order to stay relevant. While there may be a look that people are familiar with, chances are that it's not going to age terribly well as the world moves onto other trends. Maybe a look has to mature to something that is sleek by comparison. If this is the case, I think that the utilization of vehicle decal wraps could help in order to let a brand reach a greater audience, thereby attracting new consumers.
It seems like change is one of those things that people will take to differently. For example, nostalgia may play a part in people not accepting it, such as how Nickelodeon changed its logo. It made the shift from a cartoony splatter with the company name to simply orange text spelling out, "nick." It seemed too simple for some people and those who grew up in the 90's did not see the reason for this change other than to add work which didn't have much reason.
If you take away the concept of nostalgia, it's possible that you will see the reason behind this change while others do not. The old Nickelodeon logo focused on youthful interests, such as cartoons being watched every Saturday and Sunday, as well as every other day after school. However, today it's not so much a case of cartoons being watched as it is surfing the Web constantly. As a result, the change to a logo with a more streamlined look seems to make some kind of sense.
Even though there will be an audience that doesn't take to the design right away, exposure can most certainly help on the matter. When it comes to reaching as many people as possible, I don't think that there more capable ideas than vehicle decal wraps. They will be able to reach a great number of eyes and the scope of people who are attracted cannot be understated, either. Companies like JMR Graphics are able to create high-quality wraps, enhancing the message to display to the public.
It seems like the audience is going to take to rebranding differently, depending on how much weight they put into the games in the past. Children from the 90's understood what Nickelodeon was and the logo was a big part in giving the network in its identity. It's possible that the change accompanied a shift in quality, which I'm sure fans today may tell you. Regardless, feelings are going to vary and it's possible to cite the change in brand as a great factor, too.
It seems like change is one of those things that people will take to differently. For example, nostalgia may play a part in people not accepting it, such as how Nickelodeon changed its logo. It made the shift from a cartoony splatter with the company name to simply orange text spelling out, "nick." It seemed too simple for some people and those who grew up in the 90's did not see the reason for this change other than to add work which didn't have much reason.
If you take away the concept of nostalgia, it's possible that you will see the reason behind this change while others do not. The old Nickelodeon logo focused on youthful interests, such as cartoons being watched every Saturday and Sunday, as well as every other day after school. However, today it's not so much a case of cartoons being watched as it is surfing the Web constantly. As a result, the change to a logo with a more streamlined look seems to make some kind of sense.
Even though there will be an audience that doesn't take to the design right away, exposure can most certainly help on the matter. When it comes to reaching as many people as possible, I don't think that there more capable ideas than vehicle decal wraps. They will be able to reach a great number of eyes and the scope of people who are attracted cannot be understated, either. Companies like JMR Graphics are able to create high-quality wraps, enhancing the message to display to the public.
It seems like the audience is going to take to rebranding differently, depending on how much weight they put into the games in the past. Children from the 90's understood what Nickelodeon was and the logo was a big part in giving the network in its identity. It's possible that the change accompanied a shift in quality, which I'm sure fans today may tell you. Regardless, feelings are going to vary and it's possible to cite the change in brand as a great factor, too.
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