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James Malinchak's How You Can Stand Out Differently When Promoting Your Business

By Troy Dickson


When it comes to growing yourself, growing your company, and growing your income, do not ever lose focus of the goal. Your goal would be to market. You have to market. You have to get people to acquire your service, or else you will not make any money. It's that easy. With that said ,, I thought it might be cool if I was interviewed. I will do something completely different with this interview. You have in all probability never heard this before. Interestingly enough, I will interview myself. I understand you may be thinking, "Man, this Malinchak dude, he's lost his mind. He's going to interview himself!"

One of the things that I always teach to my clients and my audiences is that it is very important for you and your business to be different from your competition. You've got to be unique. You must stand out from everyone else. You need to do things that other people haven't done or do them ways people have never imagined of before. At the least, do things that other people never had the gumption or know how to promote, market, or advertise before!

There are already a lot of programs where somebody will interview the key authority of the topic. I thought "Well, I could do that, I could have somebody interview me," however I figured "How can I be different; how can I be unique?" Incidentally, this is the way I usually would like you to consider your company because millionaires think this way. They never try and opt for the herd. Should you go with the herd, you're part of the herd. Every animal may have a different pattern, but when they stand all together, they look exactly the same! Millionaires do not just try to be different and try to stand out. They're different. Therefore, they do stand out!

As promised on my small next project, I am going to stand out in the crowd by interviewing myself, and chances are you won't ever forget this area of the article. You will never forget this short article since you will likely tell other people. You will say, "I read this article with this particular guy who had the idea to interview himself. Boy, that was different, however it stood out in my memory! Why not, if he has good information why does he need someone else there to interview him!"

This self-interview idea is supposed to create that response in you! That phenomenon is known as Top of Mind Awareness (TOMA). In your business, starting thinking about things you can do to produce top of mind awareness. Figure out different ways to stand out in the crowd to become different from the herd. Figure out how to blaze your own trail, where individuals will look at you and your business differently. This is very important and very valuable for your business.




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