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A Brief History Of The Kissel Car

By Elaine Guthrie


For as long as there have been automobiles, there has been an evolution in body designs, performance standards and technological advancements. Some models have become instant classics due to a bevy of circumstances ranging their historical significance to their unique features. Many of these treasured creations are the product of the Kissel Car Company.

Founded by Louis and his three sons in 1906, they set up shop in the city of Hartford, Wisconsin. Though the company employed innovative practices, the world war, its effects on the economy and several other factors of the times, necessitated the need to close their doors in 1930 and file for bankruptcy. Even with such a limited run of production, they were renowned for rolling out vehicles of admirable quality and high durability.

Over 35,000 machines with a variety of functions, designs, styles and types were made during this time with the Hartford factory. Aside from sports cars and sedans, they also manufactured trucks, hearses, taxis, utility vehicles, ambulances and firetrucks. Products under this make were unique among their peers due to a lot of special features.

The focus of the team that managed design and production was to combine extreme craftsmanship with creative engineering ideas to set themselves above their competitors. They took great pride in being able to boast adding unique features and implementing innovative technologies in each vehicle. Every single one was given the same attention to detail and quality, yet remained reasonably priced.

Any vehicle that bore this brand was guaranteed to have an attractive design of high elegance, as well as some type of new technological feature or accessory. The use of a selective sliding gear 4-speed transmission from Warner was one of the many special additions. Another was that they chose to add wooded spokes to tires made of solid rubber tires.

Perhaps the most recognizable aspect that set this manufacturer apart from others was that they did not mass produce any of their automobiles. Each and every vehicle that rolled out the doors was custom ordered to suite the specific preferences of the customer. Clients were given several options from which to choose that would allow them to customize their ride as much as was possible at that time.

Several options available affected the overall appearance of said vehicle. Customers were able to decide specifics such as if there was a backseat and if so, how it would be places, whether the spare tire would be mounted on the rear or on the side, should the upholstery be leather or fabric, pick between running boards and step stirrups, how many bumper bars were to be included, if golf bag brackets would be installed and if the headlights would be bullet or pancake drum design. Each choice helped the individual create a unique ride.

Only about 150 of 35,000 plus produced are known to still exist. Such treasured classics as the Pierce Arrow, the All-Year, the Speedster, the Roadster, the Packard and the Duesenburg emerged from the heart of this company and are symbols of integrity and durability attributed to this brand. Era celebrities like Anita King, Al Jolson, Amelia Earhart, Fatty Arbuckle and Greta Garbo were examples of high profile owners of such automotive works of art.




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