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The Apt CI Logo Design Tips

By Jordan Schmidt


Graphic designers can also simultaneously be logo designers: it goes with the territory. As the business world expands, so does the need for good CI logo design. It constitutes clear branding and company identification. It is of the utmost importance as it says more than mere words. Image is important to stand out in the competitive crowd, and the perfect logo can speak volumes. Here are some helpful tips to speed up the process.

A logo is basically an ideogram that takes a special eye to create. It is based on the company name, product, and or service. It must be original and clearly read. Working with company reps helps a designer focus their attention on just the right elements to make sure the best match is devised. Creativity is of the essence, but common sense plays a vital role as well.

Every trademark should appeal to the target audience or it is not doing its job. It must also appeal to the company executives who have a given concept in mind. Experimentation usually takes place within limits. However, you do have colors and fonts to play with in varying proportions and sizes. Ultimately, the designer's final work should be successful in any location from print or digital ad to website and letterhead.

Tips include keeping designs simple and uncomplicated. They also entail clarity and readability. When you see one, you immediately make the corporate association. You think of the product or service and the company image and reputation.

Color may or may not be used, and when it does, it speaks volumes so choose wisely. Fonts are legion so pick one that is interesting and appealing. Size matters in relationship to any drawn image. You are building a concept in the logo and it must ring true. Also consider your market. What you do for children varies greatly from what you create for senior citizens. Put yourself in the viewer's place to be sure.

A good eye for size and proportion goes into a professional design. Balance is also an issue when the logo is on a web or letterhead page. Too big or too small will not do. It is not about what is looks like on the screen during the design phase, but how it appears in its final location.

Be wary of copying competitors' images. Don't even get close. You want a new distinctive look that is made to order. Survey popular related products if you must, but keep your work original and suitable for the client. What is it about the brand that you want to convey? Does it speak loud and clear?

A final tip is to coordinate the trademark created to the company tag line. They are used in press releases and as mottos on letterhead stationery and website home pages. It is a team effort in conveying brand image and great thought should be given to the perfect match. Brand identity is the name of the game with logo designers, so do your homework to understand clearly the role involved.




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